Tag: Branding
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Rebranding in Higher Education: A Guide on How to Increase Admissions From the Perspective of a College Student
As an intern at NeigerDesign, I am in a unique position. I am learning how the marketing and branding industry works firsthand, while also learning invaluable lessons from my wonderful business professors in school. I am also not far removed from the college admissions process and I remember far too well the stress and indecision…
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The Rebranding Finish Line
Reading up on rebranding, are we? Well, it is a fascinating subject with myriad facets to consider whether you are a seasoned marketing professional or just trying to get your head around the process and pitfalls.
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NeigerDesign Brands Global Organization
“By gathering the thoughts and opinions both through qualitative and quantitative research, we can make informed decisions based on solid research regarding the brand, logo, colors and taglines. Over a thousand people have taken part in the research and they are truly going to lay the foundation for the success of this project. “ –…
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How to Build a Base of Powerful Brand Evangelists
In the game of social media reach, you need to have as many players on your team as possible. The algorithm changes to Facebook and Instagram favor posts by pages or accounts that have consistent levels of engagement, and the reward is wider distribution.
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Boost ROI on Your Rebranding
Rebranding is no small decision, but it might be the necessary next step for your company. The reasons why now may be the right time to rebrand will vary for each company, but (spoiler alert) if you’re considering a rebrand, there’s a good chance the time is now.
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Five Childhood Memories that Inspire Five Brand Marketing Insights
There’s something very comforting about being over 50 and recognizing that who you are and what you do are built upon a foundation of strong childhood memories that have synthesized into adulthood. Childhood experiences can be both fascinating and scary, but they are precious especially if sharing them awakens similar memories in others and provides…
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6 Ways Your New Brand Can Build Trust in an Age of Cynical Consumers
As you leave the team meeting your colleagues noticeably frazzled about the looming deadline your eyes stray to that dull hallway carpeting and you stop. It hits you: how’re we going to get customers to actually trust our new brand?
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6 Key Questions to Answer Before Developing a Brand
Who are you, anyway?! There is much that can be said about the branding process, most of which makes it feel daunting or overly complex. We aren’t going to lie to you. If you have limited experience dealing with branding concepts, or even if you have experience, the process can be confusing, time-consuming, and expensive…